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Are elevator pitches only for major corporations or do they apply to solopreneurs and small business, too? I believe they do. First, in case you’re a little fuzzy about elevator pitches, the premise is if you only have 30 – 60 seconds (basically the length of an elevator ride) to tell someone enough about [...]
My Small Biz Break partner, Maria, recently posted a great topic on her blog at Multi Entrepreneur Ideas, asking small business owners if they have a disaster plan in place. This question is especially crucial for solopreneurs. Besides the lagging economy, there are a number of other factors that create risks, potentially disastrous risks, [...]
Before we get into the post, I want to clarify what I mean by “better traffic”. Everyone wants more traffic to their site, but more of what kind of traffic? For the purpose of this post, I am going to focus on valuable traffic – traffic made up of prime prospects, not looky loos. [...]