The Solopreneur’s GuideContent monitored by
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Social media can be a rewarding experience for a business, but it can seem like a daunting task or a waste of time if you don’t know how to approach it efficiently. Social media sites give you the opportunity to connect with your target customers, engage them in conversation, ask for their feedback, incentivize them [...]
We live in an age of instant celebrity. From reality TV, to American Idol style stars search shows, and YouTube viral videos, we’ve evolved into an impatient society of mass media consumers. We expect / need something bold and new to catch our attention. With roughly 4,000 marketing messages being thrown at us from TV, [...]
Often when businesses take time to set a plan for their SEO and search engine marketing, they focus more on the “what” and not on the “why”. It’s tempting to utilize “what” is the latest in search engine ranking techniques and social media channels, but these are secondary to understanding “why” customers are searching for [...]