Having worked in corporate America for more than a decade before branching out on my own five years ago, I understand the joke in the picture above. It’s true, many profitable companies create space for less motivated people to slack behind true leaders. However, as a solopreneur, drafting isn’t necessarily lazy, in all reality, it’s [...]
If you’ve been a regular reader on my blog, first, thank you, and second, you will know that I am a diehard believer in the necessity of banding together with other joint venture partners to create new opportunities and thus grow your business exponentially faster. I was recently introduced to some solo pros with a [...]
I wrote a piece a couple of weeks back titled, “Can Great Marketing Save a Bad Business Model”. I came across a story today that falls somewhat into this category about Holiday Inn and “human bed-warmers”.
I can’t directly tie this new story to my previous post because the marketing campaign is still out, but we [...]