Archive for June 26th, 2012

Website Analytics Is the Top Priority for Marketers in 2012

According to the Adobe 2012 Digital Marketing Optimization Survey, website analytics is the top priority for digital marketers this year to improve online conversion and marketing ROI. Social media analytics came in second while attribution modeling was at the bottom of the list. Eight in 10 of the survey respondents indicated, that they allocate 15% […]