Archive for June, 2012

Website Analytics Is the Top Priority for Marketers in 2012

According to the Adobe 2012 Digital Marketing Optimization Survey, website analytics is the top priority for digital marketers this year to improve online conversion and marketing ROI. Social media analytics came in second while attribution modeling was at the bottom of the list. Eight in 10 of the survey respondents indicated, that they allocate 15% […]


3 Easy Ways to Create Social Media Content to Share

As a small business owner, how much time would you say you have in your day to dedicate to social media? Most answer, “None.” And this response often comes after they attempt trying to manage social media on their own, along with getting a few employees to step in to help out. You may have […]


Facebook Photos Can Win You More Fans

Last March, Facebook made a change that forced all fan pages to transition to the timeline layout. An immediate noticeable change was the big banner image that was splashed across the top of the Wall where you make your posts. While they limited the promotional capabilities of this billboard, it created an opportunity for businesses […]