Archive for May, 2012

How Much Does SEO Cost?

SEO (search engine optimization) is a critical component to any online marketing strategy. Its purpose is to help companies attract their ideal customers to their website and incentivize them to take a specific action or actions. When you create your strategy, you need to establish a budget to go with it. So if you were [...]

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The Google Penguin Evolves

It was just a little more than a year ago when I reported about the roll out of the Google Panda algorithm version 2.2 as Google further attempted to measure user response to the quality of their SERPs. Since then, they’ve made dozens of tweaks to the algorithm. Last week, they released a new version [...]

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