Archive for January, 2012

Should You Have a Facebook Business Profile?

As I research companies’ marketing strategies and campaigns, I review how effective they are with their SEO and SEM and make recommendations for improvement. When I recommend Facebook, some question, “Do I really need a Facebook business profile?” We’ll get into some quick stats in a minute to let you decide. Because what you’re likely […]


The Super Bowl and Social Media

While some people may still be in a funk over their team not making it to the big game, others are buzzing in anticipation about the outcome on Sunday February 5th when Super Bowl XLVI will pit the New England Patriots against the New York Giants in Indianapolis, IN. Plus, expectations are high as usual […]


What Are External Links?

Most SEO experts will tell you that having quality external links is probably the best thing you can do to help your branding site rank well with the search engines. But exactly what are external links and how do you need to manage them? External links are hyperlinks that point from one domain (the source) […]