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How many times have you heard the reason why most solopreneur businesses fail is that they are under-funded? Yes, money is a necessary fuel to keep a business moving forward, but it isn’t the root cause of a business’ success or failure. It unfortunately has become an easy scapegoat. It’s similar to saying money [...]
Feeling frustrated with Facebook? Have you picked up a nervous tick trying to figure out Twitter? Does LinkedIn leave you feeling like you’re not part of the in-crowd? What if we told you that you may be wasting your time treating symptoms when you should be focused on fixing the likely root failure … [...]
When was the last time you ran across someone who was passionate about performing market research? It isn’t exactly the sexiest topic of conversation at a cocktail party. Don’t get me wrong, I’m not anti-research, quite the opposite. I believe it is a necessity for launching a new small business idea. However, I do [...]