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Before we get into today’s interview, let’s discuss a likely solopreneur scenario. When you started your business, you decided wisely to save some money and take advantage of tax breaks by setting up shop at home. Why pay for rent or mortgage only to lease a separate office space? You’ve always dreamed of trading in [...]
If you recall a post that I wrote about two months ago, I discussed the three entrepreneurial personality types in the piece, “The Split Personality of Entrepreneurship”. The three types of entrepreneurs are the Inventor, the Manager and the Split Personality (a blend of the previous two). A significant percentage of solopreneurs are [...]
In my previous post, “Why ‘Everyone’ Isn’t a Good Market”, I speak to the benefits of focusing on a specific market versus trying to grab everyone and anyone as a customer. This in turn leads me to the purpose of this post – frames of reference. We relate to our surroundings and each [...]