I wrote a piece at the beginning of the year titled, “The Sweat Equity of Social Networking” after speaking with a number of solopreneurs and small business owners who were feeling numb from their experience with social networking. Some were numb from putting in long hours without feeling the love, while others were simply [...]
Are elevator pitches only for major corporations or do they apply to solopreneurs and small business, too? I believe they do. First, in case you’re a little fuzzy about elevator pitches, the premise is if you only have 30 – 60 seconds (basically the length of an elevator ride) to tell someone enough about [...]
My Small Biz Break partner, Maria, recently posted a great topic on her blog at Multi Entrepreneur Ideas, asking small business owners if they have a disaster plan in place. This question is especially crucial for solopreneurs. Besides the lagging economy, there are a number of other factors that create risks, potentially disastrous risks, [...]