Archive for the ‘Strategies’ Category

Market Research: 5 Tempting Traps to Avoid

Let’s say you’re launching a new business or your current model is struggling. You need ideas for attracting ideal customers and turning your investment into income. You make the wise decision to perform research and get the inside scoop on how other competing companies are succeeding. By reviewing their information, you see a variety of [...]

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What Does Your Content Marketing Say About Your Online Brand?

When you build your brand online, you’re taking a targeted audience on a journey from “awareness” to “purpose”. You’re looking for ways to grab their attention and inspire them to take a specific action. The end goal is often a sale, but there are some detours along the way for building a list of prospects [...]

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Sponsored versus Organic SEO

You know you need to get the word out about your solopreneur business if you want to grow and thrive. You know that in most cases growing your presence on the Internet is your best bet mixed in with some offline marketing. And as a solopreneur, you know you must focus on those activities that [...]

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