Archive for the ‘Social Media’ Category

Pinterest: Can You Pin Your Way to Popularity?

If scrapbooking isn’t one of your hobbies, you may be wondering why you should spend any time on Pinterest. While social media networks may start out with one specific intent, if they become popular, businesses are sure to find a way to repurpose them for increasing their brand awareness, connecting with their customers, and converting […]

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Website Analytics Is the Top Priority for Marketers in 2012

According to the Adobe 2012 Digital Marketing Optimization Survey, website analytics is the top priority for digital marketers this year to improve online conversion and marketing ROI. Social media analytics came in second while attribution modeling was at the bottom of the list. Eight in 10 of the survey respondents indicated, that they allocate 15% […]

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3 Easy Ways to Create Social Media Content to Share

As a small business owner, how much time would you say you have in your day to dedicate to social media? Most answer, “None.” And this response often comes after they attempt trying to manage social media on their own, along with getting a few employees to step in to help out. You may have […]

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