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The population in the virtual nation of Facebook is approaching the 1 billion mark. Even with some recent news where Facebook admitted that some of these profiles were fake there still is a sizeable population on the social network. In a recent survey posted on Hubspot, it turns out that 50% of the population prefers [...]
Sure, Facebook is the king of the social media hill now, but just a few years ago, many business owners thought it was another fad for business use. Do you still feel the same way? Let’s take a look at five recent Facebook stats included in HubSpot’s 2012 State of Inbound Marketing (unless where otherwise [...]
While many small businesses set their primary goal as getting followers on their Facebook fan page, the true success comes from “engagement”. Sure, the more people you have to broadcast your posts to, the better. But like any good marketing campaign, truly connecting with your market is more important than simply broadcasting to them. And [...]