Archive for the ‘Sales’ Category

It Isn’t What You Do, It’s What Your Customers Want

For the premise of this post, let’s say you’re a solopreneur looking for an accountant. You would rather spend your time giving the best service possible to your customers than balance your books and study up on the latest tax laws. You do a search on Google for a CPA in your area. You click [...]

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Do You Know How to Feed the SEO Panda?

This may sound like a strange topic for a solopreneur site, but unless you are investing in your SEO education, you are likely unaware that you are feeding a Panda. And if you provide this Panda with the wrong diet, your site could end up dinged with a lower page ranking on Google. The Panda [...]

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6 Essentials for Social Media Success

While social media, social networking, spending time on Facebook … however you refer to connecting with prospects and customers on the Internet … can seem very daunting and confusing, there really are just six basic elements that you need to master. 1. Research While most people, including businesses, are on Facebook, Twitter, YouTube, and LinkedIn, [...]

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