Archive for the ‘Research’ Category

Why Focus Matters in Your Marketing

Often when businesses take time to set a plan for their SEO and search engine marketing, they focus more on the “what” and not on the “why”. It’s tempting to utilize “what” is the latest in search engine ranking techniques and social media channels, but these are secondary to understanding “why” customers are searching for […]


3 Tips for Improving SEO on Your Website

While there is a multitude or ways to improve your search engine optimization (SEO) and market your solopreneur business on the Internet, it’s often easier to tackle and improve a select few to get results instead of struggling with many. By the time you study up on the “right” way to optimize your efforts according […]


What Does Your Market Research Tell You?

Running a solopreneur business takes a significant investment of time (and, in some cases, money). And since your time is precious, you need to invest it wisely. If you were to take an honest assessment of your weekly activities, how much time do you spend on research? If you’re like most solopreneurs, your answer is […]