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My last post titled, Simplifying Small Business, announced my new joint venture, Small Biz Break, with Maria Smith-Alvira. As part of my marketing, I recently polled some entrepreneurs with a question, “How would you like to see starting a small business simplified?” I received some interesting answers. One respondent stated that he didn’t want [...]
If you polled a room full of investors and asked them “What are you more likely to invest in, an interesting, new business idea or a solid execution plan?” most would answer, “a solid execution plan”. Why? While there are many people who think, “I have a great idea for a new business” only [...]
The title to this post is a quote from Judith Charles, founder and president of Judith K. Charles Creative Communication, a retail advertising agency. I agree with Judith’s quote about the role of a copywriter. It does lead me to ask, if a copywriter doesn’t have a sales background, can they be effective at [...]