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Most businesses, both B2B and B2C, understand that social media networks are excellent for connecting with their target markets. However, many question which network is best for their business as a resource for generating leads. According to a recent survey conducted by HubSpot, the answer is LinkedIn, beating Twitter and Facebook. HubSpot studied over [...]
As I research companies’ marketing strategies and campaigns, I review how effective they are with their SEO and SEM and make recommendations for improvement. When I recommend Facebook, some question, “Do I really need a Facebook business profile?” We’ll get into some quick stats in a minute to let you decide. Because what you’re likely [...]
If you’ve been studying up on SEO, you’ve probably seen quite a few recommendations and services for generating backlinks to your site as a method for improving your organic ranking. There are paid services and there are methods you can use to drive organic backlinks. While the paid services can give you a certain [...]