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Often when businesses take time to set a plan for their SEO and search engine marketing, they focus more on the “what” and not on the “why”. It’s tempting to utilize “what” is the latest in search engine ranking techniques and social media channels, but these are secondary to understanding “why” customers are searching for [...]
Last Thursday, Google announced it was making an update to its algorithm which furthers its goals when it rolled out its “Caffeine” project back in June 2010. The intent of Caffeine was to “push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.” This latest algorithm change expands on that by impacting 35% [...]
Today’s post is part two in my two part series on the top six strategies for organic link building strategies. If you missed part one, I discussed three techniques: participating in your community online, providing original research, and blogging. It isn’t necessary that you read Part 1 first. You can read it after you’re done [...]