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When you hear the terms search engine marketing (SEM) and social media marketing (SMM), are you perplexed? Aren’t they basically the same thing? Unfortunately, many internet marketing firms promote themselves under an all-inclusive umbrella and use the terms loosely. So if you’re not a skilled internet marketer and you’re trying to figure out how to [...]
Voice? Why would a solopreneur SEO and SEM coach talk to you about voice in your social media marketing as a hot tip to get you ranked to the top of Google and the other search engines? Well, because “voice” matters. Voice is one of the critical aspects of grabbing the attention of your target market, [...]
In part 1 of this two part series on improving your internet marketing, I discussed five things you can do right away to help improve your SEO if you unknowingly messed things up while trying to pursue a shortcut to Internet greatness. I talked about quick fixes like setting up your title tags, fixing broken [...]