Archive for the ‘Marketing’ Category

Expanding Dialogue with the US Hispanic Market

 
Where’s my dedication? It used to be that I posted a new piece without fail every two or three days. However, as of late, you may have noticed that I’ve slipped a little. It isn’t because I don’t care or that I’ve run out of things to say after more than 130 original posts. It’s [...]

The Big and Wide of Word of Mouth

 
The #1 form of marketing remains word of mouth (WOM). With the ever-changing range of vehicles available for delivering your message to your target masses, from ads to social networking, what other people say about you is far more important and effective than what you say about yourself. With today’s post, we’ll chat about the [...]

An Army of Sum

If you’ve been a regular reader on my blog, first, thank you, and second, you will know that I am a diehard believer in the necessity of banding together with other joint venture partners to create new opportunities and thus grow your business exponentially faster. I was recently introduced to some solo pros with a [...]