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Whether your business is booming or you’re wandering opportunistically hoping for luck to happen, the closing of the year is an excellent occasion to focus on the 3 Rs for building a better start to the New Year. But wait, if business is booming, why would you need to build a better start? If [...]
I remember over two decades ago when ‘2010’ was solely the title of a futuristic flick – and now we’re just days away. As we wind down this year, I know a number of you are thinking about your marketing strategies for the New Year. How can you attract more customers while keeping your costs [...]
As many of you know, I am a proponent of outsourcing – and no, it’s not solely because I provide consulting and copywriting services. I think it’s a big mistake to assume that you can master all of the day-to-day activities for your business. My strengths lie in sales, marketing and business building, but web [...]