Archive for the ‘Business Ethics’ Category

6 Top Tactics to Build Online Credibility for Your Business

There’s the old business expression that people must get to “know, like, and trust” you before they buy from you. The length of time it takes to funnel prospects through these three levels leading to a transaction depends on how desperate the buyers are and how robust your business’s brand is. And today, branding online […]


Put It in Writing

  As I mentioned in my last post, most of what I blog about here at The Solopreneur’s Guide comes from real world experiences. Just recently, I’ve had a few colleagues confess that they provide services without drawing up and signing formal contracts. They thought it wasn’t necessary or they were afraid of losing the […]


Bait and Switch – A Business Builder?

  The Fear Factor Why do companies use the ploy of Bait and Switch?   Fear of losing a sale. Fear of the quality (lack thereof) of their product. Fear of getting stuck with inventory. Fear of losing out on an opportunity to get in front of a customer.   I worked for a company […]