Archive for the ‘Business Ethics’ Category

Bait and Switch – A Business Builder?

 
The Fear Factor
Why do companies use the ploy of Bait and Switch?
 
Fear of losing a sale. Fear of the quality (lack thereof) of their product. Fear of getting stuck with inventory. Fear of losing out on an opportunity to get in front of a customer.
 
I worked for a company that started to deploy bait and [...]