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Should a Millennial Run Your Social Media Program?

Who is the best person to manage your day-to-day social media content? Many small businesses turn the responsibility over to someone on the team who is young and hip, roughly between the ages of 18 to 25, also known as the Millennial or Generation Y crowd. This demographic grew up with technology and social media [...]

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Do You Have an Agile Online Marketing Plan?

If you’ve paid any attention to the changes within the marketing world, especially online, you’ve seen ongoing stories of new and emerging social media networks and new and updated search engine algorithms. How are you adjusting your marketing strategies and tactics to take advantage of these changes?   Google Updates Google continues to update its [...]

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Facebook Fan Pages vs. Branding Sites

The population in the virtual nation of Facebook is approaching the 1 billion mark. Even with some recent news where Facebook admitted that some of these profiles were fake there still is a sizeable population on the social network. In a recent survey posted on Hubspot, it turns out that 50% of the population prefers [...]

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