The Solopreneur Series

April 29th, 2009 by | Print



Sorry I haven’t put up a new post in about a week and a half. I just got back from taking some time off. I was camping in the desert outside of Twentynine Palms, CA. My wife was a little nervous, but I reassured her that I had bivouacked in this spot roughly 50 times over the last dozen years – this just happened to be the first time alone. What could go wrong?


I don’t anticipate that the Discovery Channel is going to give me my own reality survival show any time soon (and I really don’t want to participate in eating animal droppings or drinking my own urine for survival), but I can safely brag that I am more knowledgeable than the average city dweller when it comes to wandering off into the wilderness.


Although I always venture out with friends, I have had the urge for quite some time to make the trip solo. Having experience with this desolate spot, a valley of sand hidden behind 150 ft to 500 ft rocky hills, set back miles from any paved road, I knew that the biggest dangers I faced were swarming bees (a possibility when the thermometer peaks over 95oF), a broken ankle climbing up some of the rocky slopes, or heat stroke and dehydration.


To steady my wife’s nerves, I let her survey all the precautions that I would be taking with me in case of emergency – everything from the typical camping gear to plenty of water, a venom removal kit, a Brazilian made 12-gauge stagecoach style shotgun, a Russian made SKS and plenty of ammo. I didn’t have too much concern that I would have a problem.


When I camp, I like to hike. I want to experience my surroundings. I am not a campsite couch potato. After setting up camp, I decided to climb up a 500 ft hillside following a path that snakes up the western face. On my way back down I spotted something slithering between a few rocks just a couple feet away followed quickly by an alerting rattle. In all my previous visits, I had only come across a rattlesnake once before. I was hoping to see another, but suddenly realized that I would have felt a little more at ease if I had ol’ Destruction (guys like to name their guns) that Brazilian 12-gauge with me. I watched all four feet of Mojave Rattlesnake muscle through the rocks to a safe hiding space – all the while rattling a warning not to follow.


The next morning, I committed myself to seeking out more of the natural denizens of the desert, but this time ol’ Destruction came with me. I set off on a sandy road roughly six feet wide heading due south for about a mile before reaching another rocky pile of a hill. To cut to the quick, I came across a basketball sized desert tortoise, a 4-foot long Coachwhip, four more rattlesnakes and a glossy or gopher snake – sorry I am not a herpetologist.


It was later that night while sitting in solitude under a moonless star-filled sky that I pondered what it must have been like for the roamers of the early 19th century that passed through this desert on horseback, which in turn got me to thinking about the solopreneurs of today (I often find common ground from seemingly disparate entities).


Today’s solopreneur is a solo-adventurer wandering out into a potentially hazardous landscape – experience, research and planning play a key role in keeping the solopreneur safe. On my solo adventure, I became inspired to interview some of today’s solopreneurs to give some insight into the planning and the perils that they have faced in launching their business.


To make this clear, a solopreneur is a solo entrepreneur. A solopreneur creates and operates their business single-handedly. A solopreneur can contract outside assistance for areas of their business, but maintains the full responsibility for running their business. They do not hire employees.


I will be interviewing solopreneurs who are both in the pre-launch and post launch phase of their business. Those in the pre-launch phase must have created a business plan including target markets, products and services offerings, goals, time lines, unique value proposition and competition to participate.


I will not be interviewing people who operate in the MLM or Networking Marketing sectors.


If you are interested in being considered for an interview, please contact me at


I will be posting these interviews over the next couple of weeks and hope that you find them educational and inspirational in your own solopreneur journey.


All The Best,

Doug Dolan
The Solopreneur’s Guide


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