I can’t take credit for condensing solo-entrepreneur into solopreneur, but I, obviously more than you, like the word. When researching my target market, I found this word had been in circulation in major magazines, news papers and business writers’ blogs. I felt that the term rightful encompassed the market that I was passionate about serving.

I find it fitting that you would add the comment to this specific post. I have seen evidence that far too many up and coming solopreneurs try the diluted approach of grabbing anyone that will pay them for their service instead of having a stronger impact with a narrower market focus. Those that throw the wider net often chase the dollars and end up very confused about their identity – which in turn leaves potential customers confused and concerned about their value and effectiveness. Solopreneurs are my market, hence my use of the word.

I am glad that this post has helped. Find a common need within a target market. Understand who the people are that have that shared need. Learn to speak to that specific market. Not all business is good business. You can waste time and money trying to service everyone.

You are absolutely correct. A “market” wants to know that you understand them and their needs. This needs to be clearly conveyed in your marketing in order to capture and retain them. Trying to be everything to everyone eliminates any uniqueness and advantage that you may have for servicing the market.

Another benefit, on the marketing side: When we narrow down to a tighter target market, we are able to really “speak” to that market and its needs. Those that are receiving the message feel heard and understood. And they respond to that.

Thanks for a great reminder and a great post!