Who Wants a Hunk of Government Cheese?

January 26th, 2009 by | Print



Are you familiar with “Pasteurized Process American Cheese for Use in Domestic Programs” – aka Government Cheese? According to the government employed masters of marketing “it slices and melts well”.


As an owner and operator of a fine dining establishment, I know something about cheese. And, I know that my own personal culinary craft relies heavily on cheese to accompany and cover my inability to create anything in excess of edible (hence, I stay out of the kitchen and hire staff for my customers’ benefit). And unless it’s gourmet, cheese tends to be a cover for mistakes.


A compressed brick of government stockpiled cheeses and curd does offer some sustenance. However, side effects may include constipation, “the runs”, loss of taste, a slide down our social structure of “cool”, and may be habit forming.


Don’t misunderstand me. I do not downplay the fact that there are real people in need of assistance nor do I look down upon them. However, my purpose for these posts is to assist the solopreneur with success. As a solopreneur, it is not in our makeup to either seek or sustain ourselves with handouts. And the current multi-billion dollar bailouts bandied about in the press smell a little like government cheese to me.


So what’s a solopreneur to do when it seems that the gourmet Gouda you have become accustom to dining on is drying up?


Time to start looking for some new cheese.


A good friend turned me on to a book a couple of years back titled, “Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life”, by Dr. Spencer Johnson. In this book, Dr. Johnson pens the allegorical story of Sniff and Scurry, two mice, and Hem and Haw, two miniature humans who exist in a maze where the cheese supplies move. To cut to the quick, it details how they are affected by change and the course of action they choose resulting in success and failure.


I highly recommend this book to any solopreneur who wants to survive in our current economic environment. We exist in a world where our human conditioning and fears will be our downfall unless we realize and accept change and learn to adapt to our environment.


Is your customer base dwindling? Are your customers buying less from you? Are you worrying about covering overhead and turning a profit? What makes you think that running on the same wheel will produce different results?


Hoping for a hunk of government cheese is not in your best interest for your business health nor are you likely to see any of the crumbs any time soon. Give Dr. Johnson’s book a read to learn some worthy survival skills as a solopreneur for finding the cheese in today’s changing economic maze.


All The Best,

Doug Dolan
The Solopreneur’s Guide


One Response to “Who Wants a Hunk of Government Cheese?”

  1. Mark Bantigue Says:

    there’s the issue of affordable food for the ones who need it. i wish the gov’t can offer quality foods but that’s a longshot. there’s a difference between food we enjoy and mere sustenance. on that note, government cheese gets a thumbs up. i assume they purchase left-over curds at a steal and put them together in a block. same business model of trader joe’s 2-buck chuck wine.

    who moved my cheese is self-help. it’s peanuts reading. it talks about self-mastery or knowing yourself. 5/10 book. very basic. but the writer made a killing with it. a great book for solopreneurs that is easy to follow but not simplistic would be ‘the new rules of marketing and pr” by david meerman scott. good stuff. instantly actionable.

    keep up your blog.

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