As a small business owner, how much time would you say you have in your day to dedicate to social media? Most answer, “None.” And this response often comes after they attempt trying to manage social media on their own, along with getting a few employees to step in to help out. You may have tried to write a few blog posts, and maybe put a couple of messages up on Facebook, Twitter, or LinkedIn.
However, if you’re like most people, writing a 500 – 700 word blog post or article doesn’t come naturally. Another time waster. And if you didn’t see immediate results from your social media profiles, you probably figured social media just isn’t worth it. But then, you keep hearing from others that you’re missing out on opportunity to connect with prospects and keep your customers loyal. And they’re right! So instead of letting your competition get a leg up, you need something that’s quick and effective. Here are three easy steps to you keep the conversation going on your social media profiles.
While “planning” may sound like a time consuming activity that you simply don’t have the spare hours for, proper planning actually does just the opposite. One of the most frustrating aspects of social media is wandering around trying to think of what is appropriate, share-worthy content to post. It’s easy to waste a good chunk of your day clicking from article to article, video to video, etc. If you’ve tried doing social media without planning, you’ll know what I mean.
With a little proper planning for the week or the month, you can create an editorial calendar that will zero in a focus on content for you to share. This will keep you from going astray, reviewing sites and content that don’t contribute to your social media goals. When you create your calendar, you want a balance of definitive content along with spontaneous posts based upon news-worthy events that may pop up in your industry or in reaction to responses you receive from your followers on previous posts.
Why create something new when you can leverage what’s already out there? This holds true for the content you’ve created as well as what others have produced. For example, let’s say you participate in group forums on LinkedIn. You may have asked and answered some questions or participated in a poll. You can take this information and create a blog post by cutting and pasting a portion of this content and adding in an intro statement and a conclusion. If you’ve created videos in the past, or if you’ve found videos or other infographics that you want to share with your audience, again, you just need to add in your own spin when you share it.
3. Set alerts.
Are the terms RSS feeds, feed readers, news aggregators, and Google Alerts foreign phrases to you? By using these tools, you can have content delivered to you instead of spending your time repeatedly hunting it down. Yes, you’ll want to do ongoing research periodically to find new sites that post quality content since new sites pop up pretty frequently. However, once you’ve found sites you like, you can subscribe to the sites’ RSS feeds and have their newest content sent to your RSS reader or news aggregators. Plus, you can set up alerts in Google to have content using your target keywords sent to your Gmail account.
If you’re a small business owner and you don’t have the time or the temperament to follow these instructions for sharing social media content, you do have a fourth option. Outsourcing your social media management. If you would prefer to turn over the task of managing social media to the pros, contact us at SmallBizMedia.tv. We’re here to help.
All the Best,
The Solopreneur’s Guide