SEO (search engine optimization) is a critical component to any online marketing strategy. Its purpose is to help companies attract their ideal customers to their website and incentivize them to take a specific action or actions. When you create your strategy, you need to establish a budget to go with it. So if you were to ask an SEO consultant, “How much does SEO cost?” you probably wouldn’t be satisfied with the answer, “It depends.”
While this response may seem like a salesperson’s trick to raise rates as high as possible, it isn’t. Why? Because there are a number of factors that can affect your ability to get to the top organic ranking on the SERPs (search engine results page). To get a sense of the complexity of the question, how would you respond if you were asked how much it costs to buy a house?
There are a number of questions that probably come to mind before you can answer.
• Where is the house located?
• How old is it?
• What upgrades does it have?
• What condition is it in?
• How many comparable homes are currently on the market in the same area?
SEO operates in a similarly dynamic market. Google alone has over 200 on-page and off-page factors that affect how they index a website and its pages. Some of these elements include:
• the quality and frequency of the content you post
• the keywords you select
• how you utilize them in your meta tags
• the quality and quantity of links you have coming to and going from your site
• and more …
And these factors change regularly. For example, I recently wrote about the Google Penguin alrogithm update. In total, reports indicate that they perform about 600 tweaks every year to improve the quality of the results on their SERPs.
So before you can get an appropriate response to how much SEO costs, you have some important questions to answer, including:
• How aggressively do you want to market your business?
• What results do you expect?
• How saturated is your target market with competitors?
• What are they doing to help them rank highly?
• What are you already doing that you can improve versus what do you need to start from scratch?
To get an understanding of what it will take to help you accomplish your SEO goals, at SmallBizMedia.tv, my SEO, SEM, SMM and PPC company, we start by performing an in-depth market research and analysis of your on-page and off-page SEO s well as those of your top competitors. This gives us the lay of the land and a baseline to use in monthly analysis as your site improves with our SEO strategies.
As part of our on the page SEO market research, we review the following attributes:
• Title tags
• Meta descriptions
• Header tags
• Image tags
• Image alt tags
• Anchor text and embedded URLs
• And more
Additionally, we assess the technical attributes of your site that may cause it to load slowly or prevent the search engine spiders from crawling it. We review off the page SEO elements and compare all of this data to that of your competition.
To find out how much SEO will cost you, simply contact us by calling (928) 273-5069 or fill in the form on my Contact page.
All the Best,
The Solopreneur’s Guide