Top 10 Things You Should Do Right Now to Improve Your Internet Marketing Part 2

February 28th, 2012 by | Print

In part 1 of this two part series on improving your internet marketing, I discussed five things you can do right away to help improve your SEO if you unknowingly messed things up while trying to pursue a shortcut to Internet greatness. I talked about quick fixes like setting up your title tags, fixing broken links, reviewing your site’s programming errors and more. If you missed that post, check it out before you move on.

Here are items 6 through 10 for you to improve your Internet marketing.

 

6. Set up webmaster tools.

How much time do you spend worrying about how the search engines view your website? Why don’t you just ask them? That’s right; they give you webmaster tools you can use to see how they see you. Set up Google Webmaster Tools and Bing Webmaster Tools. If you’re thinking what about Yahoo! Search, they merged their Site Explorer into the Bing tools.

 

7. Install Google Analytics.

If you’re wonder what real results you get from spinning articles to directories and postings on social media sites, set up Google Analytics to get the answers. You can’t conduct effective internet marketing campaigns without it.

 

8. Set up an XML sitemap.

The search engine spiders love new, quality content. Why wait to see if they find yours? Why not notify them as soon as you post it? You can have your web developer set this up, or you can go to a service like XML-Sitemaps.com to generate one for you.

 

9. Clean up your keywords.

Hopefully you did your keyword research before you launched your site and included them in your URL, Title tag, meta Keywords, meta Description, Header tags, body … Some will argue that adding to your keywords in the meta field in the backend of your site is unnecessary or harmful. Kinda true, but that is a separate blog post. If you have the keywords loaded into your site, make sure you didn’t copy the same set of keywords to each page. If you did, clean them up so only those that you are using on the page are in the meta keywords field. While you’re at it, you may want to do a quick review to see if they’re still relevant, too.

 

10. Resolve bad canonicalization.

WTH is canonicalization? It’s tough enough to say, but the concept is rather simple. How many different URLs do you have for your Home page? No, this isn’t a trick question. Do you have:

http://mysite.com
http://www.mysite.com
http://www.mysite.com/index.html

While you may be thinking, “At least people can find my page”, you’re actually devaluing your page’s authority. Let’s say one person links to the first URL, another links to the second, and a third person links to the third URL. The search engine sees this as 1 ‘vote’ for each page instead of three voted for your Home page. Plus, the search engine spiders won’t crawl as deeply into your site as they would if you had one consistent URL scheme. More links and deeper crawls by the spiders help your page ranking.

To fix canonicalization problems, get with your web designer … unless they were responsible for creating this mess in the first place. If so, hire a new web developer or outsource the project. This isn’t something you should try to tackle on your own, but can be resolved pretty quickly be a competent designer.

Like I said at the end of the last post, if you find any of this confusing and would like professional SEO and Internet marketing help, contact SmallBizMedia.tv.

All the Best,

Doug Dolan
The Solopreneur’s Guide

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