The Super Bowl and Social Media

January 25th, 2012 by | Print

While some people may still be in a funk over their team not making it to the big game, others are buzzing in anticipation about the outcome on Sunday February 5th when Super Bowl XLVI will pit the New England Patriots against the New York Giants in Indianapolis, IN. Plus, expectations are high as usual for entertaining commercials. While the Super bowl and its much-publicized commercials are far from new, the Super Bowl committee’s inclusion of social media for fan interaction is.


The Super Bowl’s Social Media Command Center

With expectations of 100,000 to 150,000 fans showing up in Indy for this annual football game, there are going to be questions about pre-game, game day, and post game lodging, eating and events, especially considering many people may be traveling to the area for the first time. Plus, since the stadium can only hold 70,000 lucky fans, there are going to be many other football fanatics who want to share in the experience while they’re tailgating or at a local sports bar even if it is only through Facebook, Twitter or other top social media sites like the new Google +.

Instead of sitting on the sidelines in this social interaction, the Super Bowl committee chose to establish a 2,800-square foot commend center in Indianapolis earlier this week. They have a team of 50 people engaging football fans in conversation and creating content to promote events around the game and the local Hoosier hospitality. All fans have to do is go to the main Super Bowl XLVI site to get involved.


Sports Fan Love Their Social Media

If you’ve ever been on Facebook or Twitter during game day, you’ve probably seen a number of posts from your circle of friends cheering on their team to victory virtually. Sports fans are some of the most intense social media participants. Want proof?

1. In 2011, the only event to receive more Facebook posting than the Packers winning Super Bowl XLV was the death of Osama Bin Laden.
2. There were 9,420 tweets per second about the Denver Bronco quarterback Tim Tebow’s 80-yard touchdown pass in overtime to beat the Pittsburg Steelers outpacing other notable news like the Royal Wedding and the passing of Steve Jobs.


What does the Super Bowl and social media have to do with your business?

Although your business may have nothing to do with football or the Super Bowl, there are some lessons you can learn here about the importance and use of social media in your marketing plan.

First, regardless of your industry, your prime prospects and customers are spending time on social media sites engaging in conversation sometimes for hours a day. If you aren’t engaging them there, your competition likely is. Who will your prospects and customers remember when they are researching products and services and making buying decisions? Get involved. Engage in conversation. Get them to know, like and trust you. Get them to buy.

Second, if your target market is already engaging in conversations about a specific topic or event, don’t take a passive role; take charge. Create an event around the scenario. Provide quality content. Ask engaging questions. Include bonus offers. Your prospects and customers will become fans. And fans are loyal, vocal supports.

If you are a social media rookie and want to compete at the championship level with SEO and SEM, don’t let fear and frustration hinder your success. Social media is integral to growing your visibility, credibility and profitability.


All the Best,

Doug Dolan
The Solopreneur’s Guide


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