This is the second half of our two part series on website indexing strategies to improve your website ranking. In part 1, I discussed the importance of updating your website content regularly, using the metadata fields in the backend of your site, and pinging the search engines to let them know when you have new content to share.
If you aren’t familiar with website indexing, it is what search engines must do with the significant amount of content on the Internet to be able to return fast, relevant responses when people submit queries using their services. There are specific strategies you must follow if you want to rank well for specific searches. Ranking well often results in more targeted traffic. And who doesn’t want more traffic to their website, right?
Here are strategies 4 through 7.
4. Link back from posts on social media and bookmarking site.
Some of the most popular social media and bookmarking sites include Facebook, Twitter, Reddit, and Digg. Posting your site, your blog posts and your articles to these social sites with links back to your branding site gets your page indexed quickly with the search engines since they are considered reputable sources. This helps direct the search engine spiders to come crawl your page for new and relevant content, plus it creates an additional pathway for potential customers hanging out at these sites to click thru to your site.
5. Submit articles.
If you’re blogging or writing articles for a company newsletter, repurpose your content and submit it out to the top article directories. The two key words here are repurpose and top. The search engines like unique content and they don’t like many of the article farms that popped over the last few years. Plus, the article directories don’t like promotional materials.
If you’ve written a piece that you have posted on your blog or in other online locations, consider making some changes to it so the title and some of the body content is different. Plus, if you’ve ended the piece with a promotional pitch, you’ll need to re-write it so the article is educational instead of sales-oriented.
When submitting your articles to directories, it’s best to focus on some of the top directories like EzineArticles and GoArticles with links in your author bio pointing back to your branding site and links from the social media and bookmarking sites pointing to your articles than to spin your article out hundreds of article farms.
6. Create internal links on your website.
When you’re writing content for your web pages, blog posts and other content on your site, included links to other internal pages on your site. For example with my SmallBizMedia.tv business, we’re an SEO and SEM company helping small and medium sized-businesses connect with their target customers online, improving their visibility, credibility, and profitability. By linking the words SEO and SEM in this post to our internal pages we’ve alerted the search engines about new content and we’ve linked from two of our keywords, helping improve our ranking for them, as well. This is a helpful strategy as you launch new pages. Plus, this helps direct interested readers to the pages where they can access additional information and services of interest.
7. Comment on other top blogs in your niche.
Every niche has blogs that command attention with the target audience. This is where many of your prospects and customers spend time. By posting insightful comments on their posts, you show your unique perspective on a topic of interest with target readers and you create a link back to your branding site for the search engine spiders and readers to follow. This improves your website indexing resulting in an improvement for your website ranking.
If you have questions and want help, you can leave a comment below or contact us at SmallBizMedia.tv.
All the Best,
The Solopreneur’s Guide