7 Website Indexing Strategies to Improve Your Website Ranking Part 1

December 29th, 2011 by | Print

Website indexing is what search engines must do with the significant amount of content on the Internet to be able to return fast, relevant responses when people submit queries using their services. They constantly scrub online content to rank it according to the relevance for keyword searches. Proper indexing strategies help your content – web pages, articles, blog posts, etc… – rank well. Ranking well often results in more targeted traffic. And who doesn’t want more traffic to their website?

Due to the length of the total post, I’m going to split these seven methods into two posts. Here are the first three strategies to help you rank high on search engines when your target customers are looking for the services and products you provide.

1. Update your website content regularly.

Search engines love websites with fresh content. If they notice that your website is going stale, their spiders will spend less time crawling your site. This doesn’t mean you should regularly change the static pages of your site. This will confuse your prospects and customers. A site that ranks well because it feeds the search engine algorithms, but converts poorly because its content is confusing won’t help a business grow. However, you can update the following:

• add new pages if you expand your product and service offerings
• add blog posts regularly
• update your keywords in your meta descriptions, title tags, header tags, and web page content

2. Use your metadata fields.

In the backend of your website, you have fields for entering in meta keywords and meta descriptions. Meta keywords are the keywords that the website has loaded into the back end in the “meta keywords” or “keywords” field. These are not visible to a website visitor, but are to the search engines. Although Google states they don’t use the meta keywords since so many people stuffed them with words that weren’t relevant to the page or the site, the other search engines like Yahoo and Bing do use them.

All search engines, Google included, currently review the meta description field. The meta descriptions are descriptions websites have loaded into the back end in the “meta description” or “description” field. Like meta keywords, these are not visible to a website visitor when they are viewing your site, but they are visible to the search engines and to people when you share your web pages on other social media sites. Well-written meta descriptions should be 160 characters (including spaces) or less, include a page-relevant keyword phrase, and give people a good understanding about the content on the page.

So use your meta keywords and meta descriptions, but use them wisely. Many sites don’t use these fields, use them only on their Home page, or use the same set of meta keywords and the same meta description on all pages. And if you use them, don’t stuff them. There have been some debated examples of Google negatively ranking sites that engage in keyword stuffing.

3. Ping search engines.

While the search engines have their strategies for going out and looking for relevant content, it’s best if you help them notice you. You can do this be creating an XML site map or by using a ping service like Ping-O-Matic.

An XML sitemap is different from the HTML sitemaps you have seen on websites. XML sitemaps tell the search engines the pages you have on your website and which pages you want them to crawl. Yes, in some cases, you may have pages you don’t want them to pay attention to, but that is another post. If you are using WordPress, you can upload a free plug-in. Otherwise, have a professional web developer assist you with setting this up. Your XML site map will tell the major search engines when you have new content like we discussed in the first point of this post.

Pining services were used by bloggers as a way to notify the search engines when they loaded a new post. You can use these pinging services, too. Ping-O-Matic is one of the top services. Even if you don’t have a blog (although you should if you want to rank well for your target keywords), you can use the service. Simply load your Home page URL or other page that you’ve recently updated into the field where they ask for your blog URL.

In the second post of this series we will discuss the other 4 website indexing strategies to help improve your website ranking. We’ll discuss linking from social media and bookmark sites, article submissions, internal linking, and posting comments on other top blogs within your niche.

If you have questions and want SEO help, you can leave a comment below or contact me at SmallBizMedia.tv.

All the Best,

Doug Dolan
The Solopreneur’s Guide


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