3 Keyword Tips for Better SEO

December 19th, 2011 by | Print

One aspect for improving your SEO is the use of keywords. This basic, yet critical element for SEO success is often misused, misunderstood, or simply not used at all. Here are three tips for you to apply right away to help get higher search engine rankings for your brand online.

1. Do your keyword research.

A simple improvement for your website’s SEO is to go to Google’s Free Keyword Tool and do your keyword research. While you may think you know what keyword phrases customers are using when searching for the products and services you provide, it may surprise you to see what phrases have the best traffic.

Google will provide you information about the level of PPC competition, the global monthly searches, and the local monthly searches. If your business has an international focus, use the global column. If your business only provides services in the US, review the local column.

You may see some of the returns Google provides are using misspelled words. This isn’t Google’s error; it simply shows common spelling errors people make when using their search engine. While it may be tempting to use these high-traffic-volume, misspelled keywords, we recommend you don’t. To get higher ranking, you will need to misspell the words in your content which doesn’t reflect highly on your professionalism.

2. Make sure you load your keywords into your site’s meta keywords.

The backend of your website should have fields where you can enter in meta descriptions and meta keywords. If it doesn’t, consult with a web designer to get them set up. There are quite a few websites that don’t have anything entered into these fields. Google claims their algorithms don’t use meta keywords. However, other reputable sources claim they do. It’s debatable whether they use meta descriptions. Even if Google doesn’t use the information in these two fields, Yahoo, Bing, and other major search engines do. Plus, it can’t hurt to have them loaded … unless you stuff your keywords.

“Stuffing keywords” refers to the practice of putting a high volume of keywords into the meta keywords field. Google claims they no longer use meta keywords because of the abuse of this practice. Stuffing keywords and using keywords that don’t match what you have written in the page copy can negatively impact your SEO resulting in lower rankings.

3. Include the keywords in your copy.

Although Google claims not to pay attention to your meta keywords, they certainly consider the keyword content of your pages, blog posts, and online articles. There are different ways you can get Google’s attention with your keywords. Google’s algorithms look for keywords in URLs, title tags, header tags, keywords in quotation marks, in bold, and keywords with embedded links. Additionally, they review keyword saturation, meaning they expect to see your keyword phrases used approximately four times within a 400-word page, post, or article.

If you want further help with an SEO review of your website, go to SmallBizMedia.tv site and fill in the form on the side of the page. We’ll help you get started with a better SEO strategy.

All the Best,

Doug Dolan
The Solopreneur’s Guide

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