Google Updates Its Algorithm Again

November 9th, 2011 by | Print

Last Thursday, Google announced it was making an update to its algorithm which furthers its goals when it rolled out its “Caffeine” project back in June 2010. The intent of Caffeine was to “push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.” This latest algorithm change expands on that by impacting 35% of web search by considering the “freshness” of the content posted.

 

What does Google mean by freshness?

Google assumes that the intent for a search implies if the results require the latest information. For example, if you were to search by your favorite pumpkin cranberry bread for the holidays, you don’t necessarily require the latest recipe, but the recipe that most closely matches your keyword search with some other quality ranking factors. On the other hand, if you were to search for a current review on a product, an upcoming event, a breaking news story, sports scores, or election results, it assumes you want the latest information even if a post from two months ago is a better keyword match.

 

What does this mean for your SEO?

If your first thought is you need to create some new content and get it out to the directories, it’s a good start. However, don’t forget you have the Google Panda to satisfy, too. Posts stuffed with keywords and little value for the reader will not help your cause. Plus, with Panda, Google has been weeding out posts from content farms, sites that invite a high volume of copy content from a large pool of freelance writers to bring in traffic and generate advertising revenue. Panda basically monitors how content creators disseminate information and how consumers react to the content as a metric for assessing appropriate ranking on searches.

For example, if you create an article that is predominately a sales piece and you submit it out to a wide variety of sites, Google will measure the number of clicks your article, in all of its locations, receives to view and if people take action on your offer. If it sees there are a high number of bounces with a short time on the page (meaning viewers are seeing your article and quickly hit the back button or click to another site), Google will assume that your article is of low value. However, if your article is more information-based and viewers linger longer and check out other pages on the site, Google will consider your article of higher value, and thus rank it higher on searches.

 

Don’t forget about social media.

When you create new copy content, it helps SEO if you post it to your social media profiles, especially Twitter and your Google+ account (go figure Google ranks Google+ content high).

Let me know if you have any SEO questions. It can be tough to stay on top of all the latest changes that can impact your SEO, positively or negatively. If you feel overwhelmed by it, my SmallBizMedia partner and I are here to help with a free SEO consultation.

All the Best,

Doug Dolan
The Solopreneur’s Guide

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