7 Effective Ways to Share Social Media Content – Part 2

October 7th, 2011 by | Print

On Wednesday, I discussed methods 1 – 3 for effective ways to share social media content to build your visibility, your credibility and your relationship with your audience as a solopreneur. Today’s post is Part 2 of the series discussing methods 4 – 7.

4. Write attention getting headlines.
There is an abundance of information available on the various social media networks. Stop and think about your own browsing habits. Do you really read through all the content that is posted to your wall, your profile page, or in whatever manner the individual networks make you aware of the content posted by your connections? If you do, you’re one of a very selected few. Most of your audience is going to do a quick browse. You will catch their attention with an image, but you will increase the likelihood that they will click on the link if you create an attention getting headline.

5. Convey a clear message in your meta descriptions.
After catching the visitors attention with an image, followed by an intriguing headline, don’t lose your social media consumers with a lackluster description. Most sites will allow a 160-character description. If you’re active on Twitter, this gives you an extra 20 characters to get your audience to take action and view / share your content. A link alone isn’t likely to get someone to click through. A clear and concise description will. The more you get people to take action by clicking through to valuable social media content, the more success you will have when you post content with a call-to-action for making a sale.

6. Don’t just share it. Put your mark on it.
If you are sharing someone else’s content and just post it to your networks without adding your own commentary, you are missing a golden opportunity. First, by adding in your comments, you are creating a stronger connection with your audience. This gives them the opportunity to get to know you better. Plus, you can add in a question for your audience to respond to after they view the content. By responding, you get a better sense of who they are, plus you get the visibility within their network of friends and followers. Second, when you add in comments, you can include keyword rich content that can help your SEO. You don’t want to write paragraphs, just a couple of sentences. Third, when commenting in Facebook, see if you can friend the author of the social media content and get them to friend you back. By doing this, you can give them credit for the content with some kind comments and you can tag them. If you aren’t familiar with tagging in Facebook, this is when you start to type a company name or a person’s name and Facebook pops up a list of your connections that match that name. By clicking on their profile, you have now tagged them in your comments. This is a nice gesture that can inspire a reciprocated response by the person or entity you tagged, plus, your comments will appear on their page (unless they have a block set or remove your tag after the fact). With your comments showing on their Wall, you will gain awareness to your page by their audience.

7. Repurpose it.
Sharing content is quick and easy, however maybe you’ve come across some content that you want to add an extra spin to or that you want to repurpose to show you as the authority instead of driving your followers and fans to the original author. I’m not suggesting that you plagiarize or that you violate copyright laws, simply realize that all content was inspired by some other experience or content. In the example of mortgage lending posted above, if you are a lender and you want to share content authored by another lender, you don’t want to simply pass along their content to your audience and have them start to follow the other lender as the expert. You could re-do the content in your own words with your own insight and post it as your own.

If you have any questions or comments, please leave them below, or contact me at SmallBizMedia.TV for assistance with your social media marketing.

All the Best,

Doug Dolan
The Solopreneur’s Guide


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