7 Effective Ways to Share Social Media Content – Part 1

October 5th, 2011 by | Print

If you caught my last blog post, I discussed five ways to source a continual flow of social media content for your solopreneur business. Now that you have a stream of content to share, what are the most effective ways to leverage it into meaningful conversations on your social media networks? Here are my top seven methods for turning social media content created by other people and businesses into content that can build your visibility and your credibility.

Due to the length of the total post, I’m going to split these seven methods into two posts.

1. Know your networks.
Knowing your networks is critical. Each network has a different focus with their own culture and unwritten (written in some cases) rules of engagement. For example, if you are active on both Facebook and LinkedIn, you’ll know what I mean. Facebook is looser, more casual conversations where personal humor and personality are accepted. Although there are some B2B interactions on Facebook, it’s a stronger site for B2C connections. LinkedIn allows for some personal branding, but the context of the conversations there are straightforward business. It is the top B2B social network. Typically, participants here don’t want to know what you had for lunch or where you’re hanging out.

By knowing your network, you will have a clearer understanding of what to share and how to share it. You’ll know what valuable content is for the people in each network. And that really is the bottom line. You can’t engage in meaningful dialogue to build a relationship of likability and trust, and establish your solopreneur business as an industry / niche leader if you simply post content to show activity. You must provide content of value and in a manner expected within the culture of the network.

2. Don’t only share the content relevant to your business. Share what’s relevant to your audience.
In some cases, you may not want to share only information relevant to your business. For example, if you own a B2C company, let’s say you’re a mortgage lender and you have a Facebook fan page, you don’t want to only share content about mortgages. Nobody who is hunting for a home wants to see three or more posts a day about what’s happening in the mortgage industry.

So what can you share? If you know your audience, you can share other topics of interest. Maybe you share interesting content about what’s happening in the region you service: entertainment, info on schools, local history, points of interest, etc. You could include content on home repair, home inspections, and decorating tips. Create an interest for the area while keeping your postings interesting. The recommended rule is to only post what could be deemed as sales info 10 percent of the time. The rest of the time, focus on other things of interest for your audience that is still relevant to your market.

3. Include eye catching images.
Most people are busy. They quickly browse through the content from their connections looking for something to grab their attention. Images often catch attention before headlines and descriptions. If you post a link to an article, blog post or other form of content hosted outside of the network where you are sharing it and you don’t include an image or a screen capture of a video, it will get less attention, diminishing the amount of clicks and comments it receives. Sometimes when you try to share the offsite hosted content on your networks, you may notice that it doesn’t pull up an image. Facebook has this issue often. If you notice this happening, don’t post it. Try again until the image posts with the content.

On Friday, I will post part two to this series. If you have any questions or comments, please leave them below, or write to me at SmallBizMedia.TV.

All the Best,

Doug Dolan
The Solopreneur’s Guide


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