While there is a multitude or ways to improve your search engine optimization (SEO) and market your solopreneur business on the Internet, it’s often easier to tackle and improve a select few to get results instead of struggling with many. By the time you study up on the “right” way to optimize your efforts according to the rules of the algorithms of the search engines and start implementing, they come out with a new update that makes what you’ve learned obsolete. And, of course, you’re trying to run your business all the while. Who has the time, right?
Here are 3 things you can start doing that will have a positive impact on your site’s SEO and take limited effort:
1. Enter your meta descriptions, keywords and images descriptions.
When I research competing sites for a customer and look at their meta description and keywords, I’m amazed at the number of sites that haven’t taken the time to complete this basic step. Entering in the data is simple. The same holds true for entering in keyword rich descriptions to any images you upload to your site. Doing the research to determine the best keywords and writing an impactful description take some more effort, but are still necessary.
There are tools you can use (both free and paid) to determine the number of searches performed globally and locally to help you select the most appropriate phrases for your target market. Google offers a free keyword tool. When you select your phrases consider if you will use the same phrases in pay per click (PPC) advertising. If so, depending on your marketing budget, you may want to select some keywords that get a good number of searches, but have lower ad competition so you don’t end up blowing your entire PPC budget on a few click throughs. This can also help you quickly elevate your organic links to page 1 of the major search engines quicker than the keywords that have high competition.
When selecting your keywords, think like a customer, not a salesperson. How do your ideal customers talk? What phrases are they likely to use? If you’re an affiliate offering extended auto warranties, does your market search by “extended auto warranties” or by “tired of paying for auto repair bills”?
2. Update your copy.
The search engine algorithms love updated content. Plus, if you haven’t updated your copy in a while, it is healthy to review your content to make sure that it is consistent with your current market focus and value added benefits. Besides, no one wants to come back repeatedly to a page that has the same old information. Show your market that your site is a living, breathing, leading-edge, benefits-adding resource. When you’re updating your copy, make sure you include the keywords from your research. Adding them to the backend of your site is great, but you need to include them in your copy, too.
3. Start blogging.
Blogging is one of the best, if not the best way, to add fresh content to your site on a regular basis. There are a couple of rules you should follow when doing so. First, be consistent: consistent with quality, content, keywords, and frequency. Second, ultimately your blog posts need to benefit your ideal customers first and not the search engine algorithms. If you were to write a post stuffed with keywords to try and get the attention of the search engines, you will look like a cheap trickster who doesn’t care about his customers. Plus, the search engine algorithms have gotten wise to this tactic and now penalize those who engage in it. Ultimately, you want to add value to your target market.
If you’re ready to write, but question content and frequency, here are some basic rules. Blog at least once a week. If you can blog every day, even better. You can keep your blog posts between 300 to 700 words. Set up a Google Gmail account if you don’t have one already and set your Alerts in your Settings so you have articles and other content of interest forwarded by Google to your Gmail. Then simply take the content as inspiration and re-write it in your own words.
If you don’t feel comfortable expressing your inner author, or if you simply don’t have the time as a solopreneur, you have some options. You can hire a copywriter, hire a SEO / SEM company that offers blog posts as part of their service, purchase private label rights (PLR) articles for your industry and make some minor modifications to include your own spin and call to action, or record videos and add in some description to the copy of the post with some keyword content. Some people will even write a transcript of their videos within the body of their email post.
All the Best,
The Solopreneur’s Guide