http://thesologuide.com/2538/sponsored-versus-organic-seo/ Helping solopreneurs create and grow successful, sustainable businesses Tue, 18 Sep 2012 13:42:57 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://thesologuide.com/2538/sponsored-versus-organic-seo/comment-page-1/#comment-2009 Business Money Today Mon, 12 Sep 2011 11:13:26 +0000 http://thesologuide.com/?p=2538#comment-2009 Doug, as always a great prospective on driving traffic to a new or growing business. It is all about return. What will provide your business with the most benefit for the cost (time or money). Try one - measure the results. Then try the other. See which works better for you. What you might find is that a combination works well - say 30% PPC and 70% organic - or some combination. Also, sponsored ads or even buying links on other sites can help drive your SEPRs if the links back to your site are from relevant website content. Great post as usual. Doug, as always a great prospective on driving traffic to a new or growing business. It is all about return. What will provide your business with the most benefit for the cost (time or money).
Try one – measure the results. Then try the other. See which works better for you. What you might find is that a combination works well – say 30% PPC and 70% organic – or some combination.
Also, sponsored ads or even buying links on other sites can help drive your SEPRs if the links back to your site are from relevant website content.
Great post as usual.

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