Business is serious. Your paycheck, your mortgage or rent, your car payment(s), your health insurance, food, gas, and a multitude of other monthly bills, both for you and your solopreneur business, count on you being able to turn a profit. This is no time for fun and games, right? This is serious business.
Can you afford to spend hours a day as a solopreneur playing with social media?
With all of this pressure to produce, it’s easy to lose sight of the lighter side that’s necessary for a successful social media campaign. Here are 3 tips to help keep your social media in proper perspective.
1. Get to know your audience.
What interests does your target market have? Many solopreneurs focus their social media campaigns around the services that they provide. Big mistake. For example, if you are a tax accountant, do you think your customers and ideal prospects only want to hear about the new tax laws? That’s what they hire you for. Even if you’re in a profession that you perceive as having customers who are “more serious”, you still need to connect with people. People with interests other than business. People who have a sense of humor. People who want a periodic escape from the pressures of their work demands. Yes, you want to sell more, but sales usually don’t happen during the first meeting.
2. Find the right mix of business and pleasure.
Here’s something to consider, your audience wants to get to know you … especially as a solopreneur. You are your business; your business is you. The majority of people work with people they know, like and trust. Sticking with the tax accountant example, how are people going to get to know you if you put out blog posts, articles, posts on the various social networking sites, and videos on just tax laws. This may help with SEO and can display your knowledge as a market leader, but it won’t inspire people to open up and share with you what their desires, hopes, and goals are if they don’t feel like they know you. Ask questions. Post your own perspective on issues outside of your business. Add in your own sense of humor. Often the most successful blend of social media content involves 70% interests, 20% information, and 10% selling.
3. Fun comes in many different flavors.
When I say fun, what do you think of? A better question to ask is what does your target market thinks is fun? Some people define fun as cool. Some define it as games. Some define it as fun YouTube videos. Others define it as jokes. If you follow the two previous tips, you will have a better understanding of your customers and ideal prospects and their definitions of fun. If you’re business is auto repair, your audience may appreciate information on cool cars, auto racing, interesting car facts, classic car shows, and so forth … along with helpful tips on preventative maintenance they can perform.
So when you start to take your solopreneur social media too seriously, take a step back and think about the people you are trying to connect with and what interests them.
All the Best,
The Solopreneur’s Guide