Small Businesses Increase Their Use of Social Media Marketing

May 3rd, 2011 by | Print

For most marketing savvy solopreneurs, this blog post title isn’t breaking news. What is surprising though is the number of solopreneurs and small businesses who are still considering if social networking and social media content are the real deal or just a fad.

Let’s start by looking at some recent numbers stated in the American Express OPEN “Small Business Monitor” spring 2011 edition (change in percentage from Fall 2009 to Spring 2011):

Companies with a website … up from 49% to 65%
SEO … up from 20% to 36%
Mass email … up from 13% to 24%
Online social networking … up from 15% to 35%
PPC advertising … up from 9% to 17%
Banner ads / pop-up ads … up from 5% to 11%
Blogging … up from 3% to 12%

Which social networking sites were small businesses the most active on?

  1. Facebook
  2. LinkedIn
  3. Twitter
  4. Blogs
  5. YouTube

The most amazing stat was that 56% of small businesses that American Express survey stated they were not actively using social media.

So where are you in this competitive mix? Which of these social media activities are a part of your campaigns? Are you one of the active 44%ers in social media or are you one of those 56%er solopreneurs and small business owners sitting on the sideline waiting to see how this all plays out?

A bit of advice: Start building a buzz for your business online now.

All the Best,

Doug Dolan
The Solopreneur’s Guide


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