Everyone is looking for the secret. That hidden knowledge … that answer… that one thing that if you knew, suddenly your whole life and your solopreneur startup would change for the better.
Well you can’t get the big answer if you don’t ask the big question.
And if you have any children or if you’ve spent time around children for any extended period of time, you’ll have been asked this question many times. It’s arguably the most important question in the human condition and subsequently in running a small business.
And that question is … “Why?”
Now if you feel let down by the answer thinking this is way too simple and obvious, stop and think for a minute.
Why do so many people have a tough time answering “Why?”
Why do people make millions helping others find the answer to this question … both in their personal and professional lives?
Why is “Why?” the most important question?
Because it really doesn’t matter what you do, or how you do it unless you have a deeply profound, clear understanding of why you are doing it.
If you are constantly thinking about what you need to do in your business or how you are going to do it and you don’t have a clear answer as to why, you are wasting your time. Sure, you can still achieve some success, but nowhere near what you are capable of.
You’ve probably heard the self-help expression, “Be, Do, Have”.
- Who you are being (with your thinking),
- Directly impacts what you do (the actions you take),
- Giving you what you have (your results from your thinking and your actions)
If you want to change what you Have, you have to alter what you Do. But before you can successful do that, you need to start be focusing on Be.
The what and the how of your solopreneur business is all about the Do. To get your Be squared away, you need to get centered on your Why.
Why did you choose to start your solopreneur business?
Why are you passionate about it?
Why are you the right person for your business?
Why do your customers benefit from choosing your products or services?
Why are you passionate about helping them?
If you’re feeling a little lost, confused or just plain stuck, get centered on your Why. Once you have focus on your why, many other aspects of your business will become clear as to what and how you should do them.
If you struggle to answer your Why, my Small Biz Break partner, Maria, and I can help. We offer a series of online webinars and coaching services focused on the 7 essentials for going from cruise control to crushing it in your business. Why is one of the essentials we focus on.
All the Best,
The Solopreneur’s Guide