Simple, Spontaneous, Success

May 25th, 2010 by | Print


Starting a new business requires focus. Without focus, you can find yourself wandering around looking for answers to questions that you don’t even know if you should be asking.

Wait, what? I’m not sure I even know what that means. Very confusing, right?

OK, focus. I’m sure you’ve heard the expression:

K.I.S.S. = Keep It Simple Solopreneur


I think my Small Biz Break partner, Maria, came up with something superior as the mantra for our business and ultimately our customers:

“Simple, Spontaneous, Success”


Keeping it simple is a good strategy, but do you know how to apply simple appropriately to your start-up? There can be a big difference between simple for you and simple for your customers.

For example, you may decide that you want to create a small business that is simple (i.e. “easy”) for you to manage, but in the process, you don’t think about what’s best for the customer and remove any real or perceived value for them. On the other hand, you may have an excellent idea with tremendous value  (i.e. “complex”) for your target market, but to keep it simple, you need to figure out how to reduce it to its most basic form.

Both of these scenarios can lead to “Difficult, Demanding, Defeat” if you don’t know how to apply this philosophy to find the right balance. Plus, simple is only the start. When you know how to put this idea into action, you will have spontaneous ideas resulting in success.

Luckily, there is help if you need it.

“Simple, Spontaneous, Success” is what Maria and I created with our Small Biz Break Solutions Center, consulting and business writing services.

If you are struggling with starting or growing your small business, take a simple step, be spontaneous, and contact us so we can help you achieve the success you deserve.

All the Best,

Doug Dolan
The Solopreneur’s Guide
Small Biz Break


2 Responses to “Simple, Spontaneous, Success”

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