Six Basic Questions for Better Traffic

May 16th, 2010 by | Print

 

Before we get into the post, I want to clarify what I mean by “better traffic”. Everyone wants more traffic to their site, but more of what kind of traffic? For the purpose of this post, I am going to focus on valuable traffic – traffic made up of prime prospects, not looky loos.


There is a variety of ways to get more traffic. As a solopreneur consultant and copywriter, I can put together a solid marketing campaign to get you more traffic, but before I would ever put a proposal in front of you, I would ask you these six basic questions to make sure you get valuable traffic:


1. What focused group are you trying to attract?

2. What message do you want to delivery that is of importance to them?

3. Do you have something of value specifically for their needs when they arrive to your site?

4. Do you have a persuasive offer ready to convert visitors into customers?

5. What expected results do you hope to achieve from this new campaign?

6. What have you tried before to bring traffic to your site and what were your results?


Volume of traffic is secondary to value. Yes, you want both, but if you start focusing on volume over value, you are at high risk for blowing your marketing budget and losing potentially valuable prospects in the process.


If you are struggling with solid answers to these questions, get help. If you hire an Internet Marketing pro or SEO expert, they need to help you answer these questions before you kick off your new marketing campaign. Don’t hire them to simply get you more traffic and hope that your products and services will sell themselves.


It is possible (and sometimes beneficial) to have two answers for questions two, three and four, while you need to have one answer for questions one and five per campaign. You may have multiple answers for question six.


You can have two answers for questions two, three and four, if you are trying to test the market to see which campaign and offering performs the best for generating sales. For example, you may have recently written a new ebook and you choose to offer it as a stand-alone product for $49 and as a bundle with other products and services for $99. Will your target market prefer to go for the lower price or favor the value of the bundled option?


So when you next choose to kick off a new marketing campaign to bring in better traffic, remember to answer the six basic questions above and focus on value before volume.


All the Best,


Doug Dolan
The Solopreneur’s Guide
Small Biz Break

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