Simplifying Doesn’t Mean Simplistic

May 7th, 2010 by | Print


My last post titled, Simplifying Small Business, announced my new joint venture, Small Biz Break, with Maria Smith-Alvira. As part of my marketing, I recently polled some entrepreneurs with a question, “How would you like to see starting a small business simplified?” I received some interesting answers.

One respondent stated that he didn’t want the process simplified because he thought it was best people realized how demanding starting a new business can be. I understand where he’s coming from, but I don’t agree.

Let me clarify, with Small Biz Break, Maria and I are not selling magic dreams of a one-sized-fits-all, instant formula for success. Simplifying isn’t synonymous with simplistic.

Starting and running a small business takes dedication, vision, focus, talent, and resourcefulness, among other things. It is work.

While I believe working by the beach for an hour or two a day making a six-figure income is a nice thought, we don’t believe it’s a healthy expectation to set for your start-up. And this isn’t our vision with Small Biz Break.

Our passion is to help novice and struggling entrepreneurs clear up the clutter of options and activity that can overwhelm them and replace that scattered existence with focus … focus on actions that are specific to moving their business forward.

Work can feel less like, well, work, when you create a business that is an extension of your passion, leverages your strengths, while meeting your financial needs … and has a focus. That’s why we created the New Business Idea Questionnaire and Personal Finance Worksheet.

As business consultants and regular contributors to various online business forums, a common question we’ve experienced is, “I have a business idea, but I don’t know what to do next?”

To help give these entrepreneurs focus, we created the Small Business Start-Up Checklist, the Start-Up Costs Spreadsheet, the Mini Business Plan Outline, the Formal Business Plan Outline and the Marketing Plan Outline.

Another common call for help comes from entrepreneurs that started a business, but didn’t see their business dreams become reality. Some of these entrepreneurs need to take a step back and review their business model, their UVP (unique value proposition), the definition of their target audience and do a revamp of their planning. They can utilize the previous forms I’ve mentioned.

Still others struggle with setting goals and objectives, and time management. For these suffering entrepreneurs, we created the Task Management Worksheet, the Weekly Goals and Objectives Template and the SWOT Analysis Template.

And for those who need more than forms and templates, we currently offer private consulting and will soon provide the option of downloading Small Biz Break ebooks and participating in live Q&A sessions where we will drill down into how these templates and forms apply specifically to their businesses.

We aren’t promising a package that anyone can buy into and do little work to earn a big income. We are promising to provide you value and experience to make starting and growing your business easier.

If you are a first-time entrepreneur or struggling with a small business you already started, check out the Small Biz Break site or write to Maria and me at with your questions.

All the Best,

Doug Dolan
The Solopreneur’s Guide


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