Leap of Faith

March 30th, 2010 by | Print


“I learned to embrace risk, as long as it was well thought out and, in a worst-case scenario, I’d still land on my feet.”Eli Broad

Starting a new business takes a leap of faith. There is no guarantee for success. Actually, that statement only tells a portion of the story. Starting a new business takes a leap of faith AND hard work – navigating a twisted path littered with obstacles.

Like most hopefuls, you’re focused on reaching what you perceive is a desired goal and you’re ready to get started.

Do you get started hoping that with your intense determination and massive intellect you’ll be able to blow through any obstacle?

What about the obstacles you aren’t even aware of yet?

What if your desired goal starts to tarnish along the way and you find yourself out in the weeds wondering where to turn next?

If you take the wrong leap at the wrong time, you could do significant, long-term damage. Don’t despair, there are some fundamentals you can follow to increase your odds of becoming a successful entrepreneur instead of stumbling, hobbyist.

I’m going to keep today’s post shorter than usual because this is an announcement for the start of another series. If you recall, back in November I kicked off a 10-part series titled, “10 Basic Principles for Turning Your Prospects into Clients” inspired by Steve Slaunwhite who was coaching at a copywriting seminar I attended.

Seems like 10 is the lucky number again. This time, I take a step back and focus on the 10 fundamentals for starting a solopreneur business. Instead of simply giving you a list and hoping you figure it out for yourself, I will drill down into each fundamental in individual posts over the next couple of weeks.

Let’s take a quick look at the list for launching your solopreneur start-up:

  1. Define Your UVP (Unique Value Proposition) and Prime Prospects
  2. Perform Market Research
  3. Create a Business Plan
  4. Square Away Your Finances
  5. Licenses, Permits, Certifications and Legal Structures
  6. Develop Your Products and / or Services
  7. Set Up Shop
  8. Launch Your Marketing Campaigns
  9. Turn Prospects into Customers
  10. Keep Customers Loyal


If you think I’m missing a fundamental step, feel free to leave a comment. Otherwise, stay tuned. The first post goes live in a couple of days.

All the Best,

Doug Dolan
The Solopreneur’s Guide


2 Responses to “Leap of Faith”

  1. Kennon Fort Says:


    Looking forward to your first post in the series. It’s great how you’ve defined it as UVP, as opposed to USP. In thinking of unique value proposition, you have taken a great first step by identifying a customer or client-centric approach. At least one of my mentors has emphasized the aspect of UNDERSTANDING what is your prospect’s buying process. You go above and beyond the typical business person by thinking ahead of time about that more than what is your selling process.

    Hopefully I’m not “stealing your thunder” on this one. When I saw your commitment to UVP, I simply couldn’t contain myself and had to speak up!

    Best to you,

  2. Douglas Dolan Says:

    Kennon, thanks for your comments. You didn’t steal my thunder. I’ll get into the importance of the UVP and how to figure out one for your business. The post goes live tomorrow.

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