Expanding Dialogue with the US Hispanic Market

March 10th, 2010 by | Print


Where’s my dedication? It used to be that I posted a new piece without fail every two or three days. However, as of late, you may have noticed that I’ve slipped a little. It isn’t because I don’t care or that I’ve run out of things to say after more than 130 original posts. It’s just … well, I’ve been busy with some new business that will provide some excellent value for you.

In addition to growing my ghostwriting business and reviewing business plans for some soon-to-be solopreneurs, I’ve been in process of co-launching a new Internet Marketing training site (I’ll give you the scoop next week).

The big news this week has to do with La ComunidadOnline.com.

If you recall in a previous post from last October, I made mention of a new joint venture with the friendly and able partners, Eddie Galdamez and Maria Smith-Alvira, of LaComunidadOnline.com. Back then, we kicked off a PR program of articles, interviews and press releases to compliment the banner ads they were offering.

Just this last lunes (that’s Monday for los rubios), we launched additional bilingual services, including:

  1. translation of current marketing and sale materials
  2. web sites creation and hosting
  3. social media campaigns
  4. ghostwriting services
  5. bundle packages

If you offer a consumer based product or service and don’t dialogue with the US Hispanic market, you should seriously reconsider.

And, no, I’m not just a believer because I chose to offer services in this space. Let me give you some facts and figures to help you figure it out for yourself.

  • The US Hispanic market is the fastest growing demographic in the US
  • This community representing over 15% of the US population (approximately 50M people)
  • They have a big bank account – approximately $1,000,000,000,000 in buying power
  • They are the fastest growing demographic on the Internet and with social medial
  • Many English speaking businesses only market in English while this bilingual community prefers that you convey your message in Spanish

To me, this adds up to a large, underserviced market – and I believe in claiming a stake before the gold is gone.

Why did I choose to connect with LaComunidadOnline?

First, Eddie and Maria are great people. They truly care about people (customers and consumers) and have a passion for connecting the US Hispanic community with US based businesses, medical and social services, and charitable organizations.

Second, being Latino entrepreneurs, Eddie and Maria understand the nuances of bridging the bilingual gap between English only enterprises and the bilingual US Hispanic base.

Third, US Hispanic consumers have voted with their visits making LaComunidadOnline one of the most frequented online bilingual sites. On average, they receive 800,000 hits a month from 80,000 unique visitors. Just last month, they received over 1,000,000 hits.

I’m excited and honored to be a part of this growing community and working with such talented, caring partners.

To get a better understanding of these new services, you can email me at thesologuide@gmail.com, leave a comment below or check out the LaComunidadOnline site by clicking on this program link.

All the Best,

Doug Dolan
The Solopreneur’s Guide


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