Practice Makes Profits

March 4th, 2010 by | Print


Business is a competitive sport. It requires talent, passion, dedication, planning, perseverance … and practice. Yes, you can get plenty of practice working on the job, however, most workloads have some leeway for scheduling time to hone your skills.

How many hours of layups and free throws did Michael Jordan commit to before arriving at an arena full of screaming fans? How many shots on goal did Gretzky take before skating out to the national anthem? Would Drew Brees have been able to win the Super Bowl without experimenting various plays at practice first?

Why should your work be any different? Paying customers demand and deserve your best abilities.

So how does a solopreneur practice? Here are three examples for you to apply to your own scenario:

I try tying in my practice to some beneficial form of marketing. As a copywriter, I commit to writing 3000 words a day. If I only have customers paying for half those words, I still hit the keys to come up with the remaining 1,500 focused on information for the consulting portion of my business or, say, email templates for marketing to prospects.

What if your business is online beauty supplies? Are there classes you can take to learn more about your craft? Can you set up a scenario where you can apply some of your products doing makeovers on the local ladies in return for their feedback – and hopefully testimonials?

Let’s say you make your living as a personal chef. When was the last time you cooked up a new combination of flavors? Family and friends are forgiving, but your customers may not want to pay to be a guinea pig.

Business requires action, but it doesn’t require the same action. The same action produces the same results. Unless you are truly maximizing your potential or you are satisfied with the status quo, take the time to test out new tactics and exercise your stamina.

Practice gives you the freedom to learn something new (and if you fail, you won’t lose a client). It enhances the level of you service. It improves your work efficiency.

If you can provide a higher level of service or offer a service your completion doesn’t, would you charge more money?

If you can get the same tasks done in two-thirds the amount of time, would you book more business?

Don’t keep your business down by assuming practice is a time drain. Put in the time every week to raise the level of your game – and your profit margins.

All the Best,

Doug Dolan
The Solopreneur’s Guide


2 Responses to “Practice Makes Profits”

  1. Terrilyn Lindner Says:

    Your post was focused and easy to read. How refreshing! Thanks!

  2. Douglas Dolan Says:

    Thanks, Terrilyn. I’m happy you found it useful.

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