Connecting with the US Hispanic Community

October 12th, 2009 by | Print

La Comunidad logo


Today is the day that your humble blogger behind The Solopreneur’s Guide, me,  and leading online US Hispanic community, La Comunidad Online, partner up to give you a voice to speak to the growing Hispanic demographic here in the States.


Shameless self-promotion – maybe. Shameful – not at all. This is program gives you an excellent opportunity to speak to a new customer base. If I didn’t believe in it, I wouldn’t waste my time or yours.


In case you missed my post last week announcing today’s partnership launch, I’ll run through a few quick details.


Partners Eddie Galdamez and Maria Smith-Alvira created La Comunidad Online to help the US Hispanic community by connecting them with small businesses throughout the States – on both the local and national level –as well as providing visibility to worthwhile charities and social services.


The US Census Bureau published a piece in September 2008 with the following facts about the US Hispanic Community:


  • 45.5 million people
  • 1 in 2 people added to our population between July 2006 and July 2007 was Hispanic
  • During this same period of time, the Hispanic community became the fastest growing minority group
  • The US Hispanic population is only second in size to the country of Mexico
  • The Hispanic community was the largest minority population in 20 states
  • As of 2002, there were 1.6 million Hispanic-owned businesses
  • Between 1997 and 2002, the number of Hispanic-owned businesses grew by 31%
  • There were almost 30,000 Hispanic-owned businesses that had revenues in excess of $1 million
  • 78% of Hispanics 5 and older speak Spanish at home


La Comunidad Online receives close to 800,000 hits a month by approximately 60,000 unique visitors – and growing rapidly. Previously, they offered companies the opportunity to publish bi-lingual banner ads and upload articles. But they decided it was time to give US-based small businesses (YOU) another opportunity to reach out to this massive market that equals approximately $1 trillion in purchasing power.


In case that number didn’t quite hit you, let me add in the zeros:




That’s mucho dinero to try to get your hands on. Here’s a list of what this new program gives you:


  1. Professionally written press releases, articles and interviews by yours truly
  2. Published in Spanish and English (which you can then use in your other marketing materials) on La Comunidad’s Press Releases, Articles and Interviews page
  3. Your PR piece will go out in La Comunidad’s monthly newsletter
  4. It will include a link back to your home page
  5. Your piece will appear on your state’s business page on La Comunidad with a teaser on their home page


Why me?


You can go to my About page to see a bulleted list discussing some of my background accomplishments that you can leverage to your advantage. Additionally, I have been creating marketing copy for over 15 years – for companies ranging in size and industry focus. This includes copy for web sites, blogs, sales letters, email blasts, direct mail pieces, ….  and press releases, articles and interviews – piquing your target’s interest and improving SEO.


So if you feel that your business has been a little sluggish lately or if you just want to reach out to a new audience with a virtual voice that resonates with a growing market, click through and sign up.


All The Best,

Doug Dolan
The Solopreneur’s Guide


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