La Comunidad Online and The Solopreneur’s Guide Partner to Create a New PR Program

October 5th, 2009 by | Print

La Comunidad logo

 

If you read my last post, “The Solopreneur’s Guide Turns 1 Today”, you will remember I mentioned towards the end that I had some exciting news to kick off year 2. As the title mentions, your humble narrator is partnering with La Comunidad Online to create a new PR program giving you a new opportunity to publish press releases, articles and interviews to the US Hispanic Market.

 

So what exactly does this opportunity represent for you and your business?

 

Well, it really only applies if you want to attract customers from the US Hispanic Market. But, then again, this is a sizable market that continues to experience growth, so if you aren’t targeting this market, why aren’t you? What do you possibly offer as a product or a service that doesn’t apply to this demographic?

 

If you need to ponder that question, let’s go over some facts and figures of what you may be passing up.

 

  1. The US economy still suffers in most markets – so besides expanding your business with current customers, you need to find a new base.
  2. The US Hispanic market represented approximately $900 billion in purchasing power in 2008 with growth projections estimating over $1 trillion by 2011.
  3. La Comunidad Online is fast becoming one of the nation’s leading Hispanic online communities. If you read my previous interview with Maria Smith-Alvira, you will have seen that La Comunidad receives on average over 600,000 hits from roughly 50,000 unique visitors a month – and growing.

 

As a matter of fact, Maria shared with me late last week, that La Comunidad had over 800,000 hits in September alone withsome upcoming promotions that will quickly drive that number to over 1,000,000 hits a month.

 

La Comunidad currently offers great local / state and national bilingual banner ads , however their customers asked for more ways to get their message out through press releases. Maria and her partners listened and responded by creating the opportunity to not only publish press releases, but articles and interviews, too.

 

This is where I come in.

 

Although The Solopreneur’s Guide is only a year old with roughly a hundred posts, I have been creating marketing and sales copy for over 15 years for companies ranging in size and market focus. I honed my copywriting skills over the years creating press releases, articles, interviews, content for web sites, blogs and other promotional pieces.

 

Starting October 12th, you will have the opportunity to reach out to the growing US Hispanic market on one of the nation’s leading online Hispanic communities with professionally written press releases, articles and interviews.

 

You will be able to purchase these services through La Comunidad. Your purchase will include the following:

 

  • A choice of a press release, article or interview (or a combination of all three)
  • Translation into Spanish
  • Posting on La Comunidad
  • Publication in La Comunidad’s newsletter
  • Publication on The Solopreneur’s Guide (if applicable to solopreneurs)
  • Visibility through The Solopreneur’s Guide and La Comunidad’s other marketing channels

 

Plus, you get your bilingual copies that you can use in your own marketing efforts.

 

All self-promoting aside, I am excited for you because I truly believe that this is a wonderful opportunity to get your business and your latest news out to a sizable audience. The rates will be extremely reasonable. Plus, don’t forget that press releases, articles and interviews are an excellent way to avoid self-promotion.

 

They are not only an opportunity for our readers to hear your latest news, but they are a tool to attract the attention of reporters, editors, bloggers and other influential interested in picking up your story and communicating it to their market.

 

It is far more effective what someone else says about you than what you say about yourself.

 

So when October 12th rolls around, click on this La Comunidad PR Program link, sign up and take advantage of leveraging this immensely effective program.

 

If you have any questions in the mean time, write me back at thesologuide@gmail.com or simply post a comment.

 

All The Best,

Doug Dolan
The Solopreneur’s Guide

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